We’ve identified the best digital marketing tools for tracking and improving your efforts. These are the ones that will help you identify areas of weakness and improve your marketing efforts. They will also help you boost your website traffic and attract more leads. You’ll need a tool that will allow you to analyze and visualize how your marketing efforts are performing.
MetricsWatch
One of the best options is Metrics Watch, an easy-to-use tool that allows you to create reports detailing how your marketing efforts are performing. It can pull data from various platforms, such as Google Analytics, Facebook, Instagram, LinkedIn, and Mailchimp. Metrics Watch also has a built-in drag-and-drop report builder, eliminating the need for technical configurations. It is the best option when it comes to sharing your reports with clients or team members.
Google Analytics
Google Analytics is a free tool that allows you to analyze and visualize how your marketing efforts are performing. It can help you monitor various aspects of your website, such as its content and customer journeys.
AgencyAnalytics
Agency Analytics is a tool that combines various digital marketing metrics, such as email marketing, social media, and PPC, into one place. It can also help you monitor website performance, keyword research, and inbound links.
DashThis
With DashThis, you can consolidate all of your marketing metrics into one place, making it easier for you to keep track of your marketing efforts. Both in-house marketing teams and freelancers can use it.
Swydo
Swydo’s fully customizable reports are built to meet your needs, and you can customize them or set them up from scratch. You can additionally combine multiple metrics from the same source to create custom reports.
Mixpanel
Mixpanel is a popular tool for analyzing and monitoring customer behavior and event tracking for software-as-a-service companies. It can help you improve your retention and conversion rates by analyzing and reporting on your users’ behavior.
SegMetrics
With SegMetrics, you can easily track the lifetime value of your customers by incorporating real-time revenue data into your analysis. It can also help you measure the ROI of each channel.