Your digital marketing efforts are directly linked to the health and architecture of your company. If your website is not converting visitors into sales, you won’t achieve the ROI you’re hoping for. One of the most critical factors that you can consider when it comes to optimizing your website’s conversion rate is the infrastructure. Having the proper hosting infrastructure will allow you to achieve success. Unfortunately, many people neglect this aspect of the process.
In addition to having the proper hosting infrastructure, other factors, such as the design and quality of your website, are also essential to ensure that you can achieve success. Here are a couple of checklist items that will help you think about how you can improve your digital marketing efforts.
Site Stability
Having the proper hosting environment is also essential to ensure that your website can handle the increased number of users that it receives. One of the most important factors that you should consider is the availability of a load balancer. This can be done through a Content Delivery Network. A slow or error-ridden website can affect your sales and reputation. It can also prevent you from converting visitors into customers.
Loading Speeds
Google reported that 53% of mobile users abandon a site if it takes more than three seconds to load its pages. Not having the proper hosting infrastructure can affect your website’s traffic. A good hosting platform should also provide modern hardware, allowing you to utilize various caching features. In addition, it should work with your developers to improve the speed of your website. A website’s performance is also directly linked to the quality of its Google Ads scores. Having the proper loading speeds can help boost the sales of Furnitureland South. Through a well-designed and hosted e-commerce platform, the company achieved high conversion rates and increased revenue.
Security
A security breach can significantly impact your company’s reputation and sales. For instance, if your website gets infected, credit card details could be stolen, affecting customer loyalty. Malware can also cause web browsers to display frightening warnings when accessing your site. These warnings are similar to evacuation notices that are sent out to inform people about a potential disaster. The message they convey is a resounding “get out of here!” Your contacts might not be pleased by the explanation required after the storm passes.